ASM Global is the world's leading venue management company and producer of live event experiences, with over 350 venues worldwide.

In the UK, we operate the following venues:

· P&J Live, Aberdeen

· The Playhouse, Whitley Bay

· Utilita Arena, Newcastle

· first direct arena, Leeds

· York Barbican

· Bonus Arena, Hull

· AO Arena, Manchester

· The Bridgewater Hall, Manchester

· OVO Arena Wembley

· Olympia London

OVO Arena Wembley is one of the UK’s most legendary concert and events venues. With a rich history that goes back to its days as the Empire Pool and Sports Arena, the building has played host to numerous events including the 1948 and 2012 Olympics and for over 60 years, the 12,500 capacity Arena has seen some of the biggest names in music walk through its doors from Queen, The Rolling Stones and The Beatles to David Bowie, Cher, Michael Jackson, Madonna and ABBA.

Job Purpose:

The Commercial & Marketing Director will lead the commercial and marketing teams with the aim of achieving all targets and continuously look for new opportunities – maximise commercial and hospitality/premium contribution, maximise venue ticket sales, guide team to maximise C&E contribution working with central C&E team and Destination Wembley, maximise contribution from ad hoc opportunities, build and maintain commercial links with Wembley Park shareholders, promotion of events, maximise positive PR opportunities.

Key Accountabilities

• In conjunction with the VP & General Manager, to create and implement a comprehensive strategy for the Commercial and Marketing teams with the aim of achieving all budgeted targets

• Drive all premium and off-manifest income campaigns to maximise sales in all club seats, terrace suites and lounges.

• Head up venue C&E activity for Commercial team, working with other stakeholders – central C&E team and Destination Wembley with the aim of maximising income from arena events.

• Accountable for the management and development of the venue’s Ticketing function and its role in supporting the overall Sales and Marketing strategy.

• Take a lead role in the management and development of the venue’s naming rights partner, OVO.

• Work with Commercial team and stakeholders to maximise revenue opportunities for rooms/areas on non-arena event days

• In conjunction with VP & General Manager, explore and exploit opportunities for use of Arena Square on arena event days, stadium event days and mixed-use days.

• In conjunction with the Marketing Manager, deliver a marketing strategy aimed at maximising venue sales and income in all area, offer a comprehensive marketing support package for Hirers, maximise social media reach, create and exploit regular PR opportunities and continue first-time award programme for new headliners.

• Manage and develop relationship with in-house caterers Levy Restaurants.

• Manage and develop relationship with merchandise concessionaires National Merchandise.

• As a member of the venue senior management team, take an active role in key venue initiatives including ongoing development of the sustainability programme

• Work closely with sponsorship and global partnerships teams to maximise income for long term and ad hoc opportunities

General

• Deliver the highest levels of customer service throughout and ensure all guests leave with the best memories.

• Develop and maintain effective team working within and between departments.

• Continuously seek ways to improve personal and business performance.

• Ensure that you comply with all health and safety regulations and safe working practices as required by current legislation and the ASM Global Health & Safety Policy.

• Communicate relevant information clearly and effectively with customers and colleagues to benefit business performance.

• Utilise resources effectively and efficiently to minimise waste and reduce costs.

• Undertake any other relevant duties which fall under the general scope of your role as directed by your manager.