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Our Success Stories

Wagner Noël Performing Arts Center


Location Overview
The Wagner Noël Performing Arts Center is a spectacular new $81 million venue. Owned by the University of Texas of the Permian Basin, the main theatre opened with a sold-out gala performance by Rod Stewart. The Wagner Noël Performing Arts Center is the premier facility for the arts in West Texas and continues to host more than 150 events each year. Events include concerts, Broadway shows, Midland-Odessa Symphony & Chorale performances, Midland Festival Ballet performances and UTPB Music Department concerts.


Location Highlights
  • ASM Global, then SMG, took over management of the Wagner Noël in October of 2011.
  • The Facility is home to the only Broadway Series in West Texas and is successfully in its 8th season. Each season the Wagner Noël has been able to offer six major Broadway productions.
  • The Midland – Odessa Symphony & Chorale is a charter member
  • Performing Arts Center is home to the only purpose-built Symphony Concert Hall in West Texas.
  • Rea-Greathouse Hall offers impeccable natural acoustics and telescoping seating offering a variety of seating options for recitals or other small musical events.
  • ASM Global has made events for children a priority.
  • Disney Live
  • Paw Patrol
  • Daniel Tiger
  • Trolls.
  • The ASM Global staff participates in many local charitable and community organizations including:
  • IAVM (International Association of Venue Managers)
  • IAVM Public Assembly Facility Managers School
  • APAP (Association of Performing Arts Presenters)
  • SWPAP (Southwest Performing Arts Presenters)
  • IEBA (International Entertainment Buyers Association)
  • Midland Convention & Visitors Bureau
  • Midland and Odessa Chamber of Commerce


Location Detail Information

Opening Date

  • November 2011

Length of Service

  • 8 Years

Facility Owner

  • University of Texas of the Permian Basin

Major Tenants

  • Midland-Odessa Symphony & Chorale
  • Midland Festival Ballet
  • UTPB Music Department

Seating Capacity

  • 1,827 for Main Hall
  • 200 for Rea-Greathouse Recital Hall
  • 200 for Mason Rehearsal Hall – UTPB student use

Facility Manager

  • ASM Global



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