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Our Success Stories

KFC Yum! Center


The KFC Yum! Center has helped transform Louisville into a year-round sports and entertainment destination, pumping more than an estimated $700 million dollars into the local economy since opening in 2010.
The venue is the home of NCAA Division I University of Louisville men’s and women’s basketball teams and has served as a host site for several NCAA Men’s and Women’s Championship events. Hosting more than 115 events annually, the arena attracts several top grossing tour performances annually, in addition to high profile sporting events, family shows, conferences, conventions and meetings. The KFC Yum! Center is a pillar in the community contributing heavily to the tremendous growth in tourism to the Louisville region over the past 9 years. And the venue and its staff regularly give back by hosting more than 20 community events annually.


Location Highlights
  • A must-play arena attracting the world’s top grossing tours annually, including Taylor Swift, Paul McCartney, Garth Brooks, Eagles, Guns N Roses, P!nk, Lady Gaga, Eric Church, Beyoncé & many more.
  • Due to its size and ability and marketability, the KFC Yum! Center is the top selling venue in the nation for several tours annually. Some of these include Metallica, Elton John, P!nk, Bob Seger, Kid Rock and JoJo Siwa.
  • Hosted two NCAA Men’s Basketball Regionals, two NCAA Men’s Basketball 1st and 2nd Rounds, six NCAA Women’s Basketball 1st and 2nd Rounds and one NCAA Women’s Volleyball Regional Championship.
  • Hosted more than 1,000 events and welcomed approximately 9 million guests since the building opened in 2010.
  • Averages 27th in the nation in Pollstar Magazine’s Year-End Top 200 arenas for ticket sales.
  • Voted 4th “coolest” arena in the nation according to Rolling Stone Magazine’s industry poll of top arenas and stadiums in 2014.
  • Featuring 22,090 seats, the arena has ample seating for the hottest tours in the industry and an attractive curtaining system for more intimate performances.
  • Within driving distance of more than 60% of the nation’s population and 5 miles from the Louisville International Airport, the venue attracts more than 50% of its clientele from surrounding cities.
  • Home to the University of Louisville NCAA Division I Men’s and Women’s basketball teams.
  • Lousiville Men’s Basketball has had an impressive 78 national telecasts and 37 regional telecasts since the arena opened in 2010.
  • The venue’s downtown, riverfront location makes it easily accessible to hotels, bars, restaurants, distilleries, shops and other amenities for guests and touring personnel.
  • Implemented over $3 million in renovations and upgrades to the building since it opened, including over $2 million in the current year to replace the IPTV solution and the LED Lighting conversion. Other major purchases/upgrades include a new stage, new audio amplifiers and suite level flooring.


Location Detail Information

Opening Date

  • October 10, 2010

Length of Service

  • 9 years

Facility Owner

  • Louisville Arena Authority

Major Tenants

  • University of Louisville Men’s Basketball
  • University of Louisville Women’s Basketball

Seating Capacity

  • Full stadium – 22,090
  • Luxury Suites – 71
  • Party Suites – 4
  • Premium Boxes - 94

Facility Manager

  • ASM Global



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