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Our Success Stories

Denny Sanford PREMIER Center


ASM Global, which was created by the merger of SMG and AEG Facilities, has a 25+ year history of representing the City of Sioux Falls through the operation of a local Theater and Civic Center.
ASM Global (SMG at the time) was selected through a competitive process early on in the project to provide pre-development, pre-opening and facility management services. ASM Global worked throughout the pre-opening process to on-board the appropriate staff, create awareness for the project among user groups, and to ensure the project was embraced by the local citizens of Sioux Falls.
The result: The Denny Sanford PREMIER Center has been a tremendous success for the City, creating the revitalization and economic stimulus that was intended. For the third straight year, the ASM Global-managed Denny Sanford PREMIER Center has generated over $2 million in net operating income while hosting major concerts and sporting events that draw audiences from across the region to Sioux Falls.


Location Highlights
  • Successfully hosted 25 touring events in the first year of operation with 12 sellouts and an annual attendance total of 633,126.
  • In September of 2017 Hosted 9 sold out shows of Garth Brooks.
  • 2016 & 2017 Academy of Country Music, Venue of the Year (medium capacity) nominee.
  • Ranked #100 by Pollstar Magazine (2015) in ticket-sales for touring events in the world.
  • 2014 Pollstar Magazine, Best New Major Concert Venue nominee
  • Ranked #18 (capacities of 15,000 or less) by Venues Today in 2015 among worldwide venues.
  • Set the USHL, Tier 1 per game and season total attendance record in both of the first two years of operation.
  • The Denny Sanford PREMIER Center is self-supportive, generating a surplus of over $1.0 M annually.
  • The Denny Sanford PREMIER Center has hosted, or will host the following NCAA events: Division I Women’s Basketball Regional, Division II Wrestling Championships (twice), and Division I Men’s Ice Hockey Regional.


Location Detail Information

Opening Date

  • September 18, 2014

Length of Service

  • 26 years

Facility Owner

  • The City of Sioux Falls

Major Tenants

  • Sioux Falls Stampede (USHL)
  • Sioux Falls Storm (IFL)

Seating Capacity

  • Full arena - 12,000

Facility Manager

  • ASM Global



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