ASM GLOBAL NAMES WILL BERRYMAN AS GENERAL MANAGER OF HENRICO SPORTS & EVENTS CENTER
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GLEN ALLEN, Va. – Oct. 10, 2023 — ASM Global, the world’s leading producer of entertainment experiences, venue management and event strategy, has appointed Will Berryman as general manager of the new Henrico Sports & Events Center, scheduled to open at Virginia Center Commons in October.
Berryman brings more than 15 years of parks, recreation and sports event-operations experience to Henrico Sports & Events Center. Prior to joining Henrico County’s newest venue, Berryman was the assistant general manager for the 285,000-square-foot Virginia Beach Sports Center. Earlier in his career Will also gained valuable expertise at the United States Soccer Federation and Suffolk Parks & Recreation, where he helped manage youth and adult programs as well as marketing, operations and facility maintenance.
In his new role as general manager, Berryman will manage day-to-day operations at the venue, including overseeing the coordination of plans, programs and events, budgets, training and development, quality assurance, energy efficiency, safety and emergency procedures, crisis management, and more.
The $50 million Henrico Sports & Events Center is being developed through a partnership between Henrico and Rebkee Co., which is redeveloping the former Virginia Center Commons mall property with housing, retail and other uses. The 185,000-square-foot facility will feature an arena with a 3,500-guest capacity as well as a flexible event space that can be configured for 12 basketball courts or 24 volleyball courts simultaneously. Through 2024, 42 organizations have already scheduled 185 dates, including tournaments, practices, meetings and other events.
"Henrico Sports & Events Center is the beginning of an exciting time for Henrico County, and Will’s extensive background in the management and operation of sports and recreation events will be invaluable for this new venue,” said Les Crooks, regional vice president, ASM Global. “Will's commitment to excellence will also help ASM Global to position this venue as a leader in youth-sports facilities and economic development, and we are confident that he is the perfect candidate to lead this dedicated team."
"I am excited to take on the role of general manager at Henrico Sports & Events Center,” said Berryman. “The new venue will be a vibrant hub of sports, entertainment and community engagement; and I look forward to the exciting events and new opportunities the venue will bring to Henrico County.”