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Brookshire Grocery Co. Partners with City of Bossier City


December 10, 2020 | ASM Global North America & ASM Global Europe

Brookshire Grocery Company (BGC) and City of Bossier City are excited to announce that BGC has purchased naming rights of the Bossier City Arena to be known as the Brookshire Grocery Arena. Mayor Lo Walker made the announcement at a press conference held at the premiere entertainment venue this morning.

"We are incredibly excited to extend our involvement and dedication to Bossier City and the surrounding community in this whole new way," said Brad Brookshire, Charmain and CEO of Brookshire Grocery Co. "As it has been for more than 92 years, our mission is to provide customers with exceptional shopping experiences while also furthering our commitment to and involvement in the communities we serve. We look forward to a long and meaningful partnership with Bossier City to help bring tourism and revenue to the city."

The Bossier City arena is constantly rated among the top arenas in the United States and has become an industry leader among arenas its size. The partnership with BGC runs through 2030 and will start with a six-month branding period as the arena undergoes a transition.

“The City of Bossier City and our arena management firm, ASM Global, are proud to have the Brookshire Grocery Company as our partner,” said Lorenz “Lo” Walker, Bossier City Mayor.

“Brookshire Grocery Company has become a major partner in the economy and quality of life in Bossier City and northwest Louisiana. They are well known for the quality of their products, service and involvement in the communities they serve. The Brookshire Grocery Arena will continue to grow this partnership and provide outstanding mutually beneficial entertainment in this excellent venue.”

BGC has served the Bossier City and Shreveport area for 60 years and now proudly has 11 stores in the greater Bossier City area to serve the community. BGC is a regional family-owned grocery business that employs close to 16,000 individuals throughout Louisiana, Texas and Arkansas. The company operates 184 stores under the Brookshire’s, Super 1 Foods, FRESH by Brookshire’s and Spring Market banners, along with three distribution centers and a corporate office.

Owned by the City of Bossier City, the arena is a 270,000 square foot facility capable of hosting up to 14,000 patrons. The venue features world-class concerts, family shows, ice-skating shows, motor sports, rodeos, conventions, religious and community events, as well as other special events. Since its opening in 2000, Bossier City’s Arena has been on the map as one of the top entertainment destinations in the South hosting sold out shows for Paul McCartney, Garth Brooks, The Eagles, Taylor Swift, Lauren Daigle and more.

The arena management is under ASM Global which is the world’s leading venue management and services company. The company was formed by the combination of AEG Facilities and SMG, global leaders in venue and event strategy and management. The company’s elite venue network spans five continents, with a portfolio of more than 300 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. From Aberdeen to Anchorage, and Sydney to Stockholm, its venues connect people through the unique power of live experiences. ASM Global’s diverse portfolio of clients benefit from the company’s depth of resources and unparalleled experience, expertise and creative problemsolving. Each day, the company’s 61,000 passionate employees around the world delivers locally tailored solutions and cutting-edge technologies to deliver maximum results for venue owners, and operations, and amazing experiences for guests. By consistently looking for new ways to envision, innovate and empower the spaces and places that bring people together, ASM Global elevates the human spirit while delivering the highest value for all stakeholders.

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