(GLENDALE, Ariz. – Sept. 7, 2023) — Desert Diamond Arena, managed by ASM Global, the world’s leading producer of live-event experiences, venue management and event strategy, has appointed Stacy Nupoff as the venue’s new director of booking, live events.
Nupoff, who brings a wealth of experience to the Glendale venue, has more than two decades of experience as both an independent producer and talent buyer for traditional and non-traditional events, most recently at the Mesa Amphitheatre.
“Stacy has extensive knowledge in venue programming, understands the need for diversity and is resourceful, which makes her a wonderful addition to our team,” said Dale Adams, Desert Diamond Arena’s general manager. “When you combine that with ASM Global’s corporate support and the fact that Desert Diamond Arena doesn’t have a tenant, it affords us opportunities that other facilities in this region don’t have, ultimately resulting in increased event bookings at our venue.”
“We are so excited to have Stacy join our world-class team at Desert Diamond Arena and our growing corporate content and programming brain trust,” said John Boyle, ASM’s Global chief content officer. “Stacy’s broad experience in the live-event business and her deep knowledge of the greater Phoenix market will be a tremendous asset for Desert Diamond Arena and ASM Global.”
In 2022 Desert Diamond Arena recorded its most successful year in the venue’s 19-year history; and with September 2023 anticipated to host the most live events in one month at the venue, this year is primed to outperform the prior year.
“Playing a key role in the continued growth of this venue is an incredible opportunity,” said Nupoff. “It is exciting to continue collaborating with our current agents, managers, promoters and longtime partners while also being able to introduce new clients to this incredible major market arena.”