(LOS ANGELES – Feb. 22, 2022) — ASM Global—the world’s leading producer of entertainment experiences, venue management and event strategy—is expanding its U.S. business development division with two new executives: Katherine Krohn, vice president, business development, and Aliah Summers, director, business development, sales and marketing.
In announcing the appointments, ASM Global Executive Vice President for Strategy and Development Chuck Steedman said, “We are thrilled to add these two accomplished business development executives to our team at ASM Global. Their presence will greatly enhance our ability to engage with existing and prospective partners via our unmatched toolbox of partnerships, content, marketing, technology, guest-experience journeys, sustainability, community involvement and worldwide experience.
“Both are seasoned veterans with exceptional track records of building relationships with clients in the private and public sector that deliver great value and seeing complex development deals to the finish line,” Steedman added.
The move comes amidst the company's plan to broaden its portfolio with new business vertical growth including programming, entertainment districts, and other municipal and privately held entertainment and visitor centers.
Krohn comes to ASM Global from Mobilitie, the largest privately held telecommunications infrastructure company in the U.S. specializing in the world’s largest sports stadiums, entertainment arenas, hospitality venues and high rises, where she served as vice president, national sports and entertainment and led efforts that positioned Mobilitie as a leader in those categories.
“Our intent is to continue to deliver on the confidence that our clients have in ASM Global’s ability to provide innovative services and world-class live experiences for our guests,” Krohn said. “I am really looking forward to helping grow our client base above and beyond what is already the industry gold standard.”
As national strategic sales director for the past three years for Foodbuy, a division of Compass Group N.A, Summers was responsible for developing new business initiatives across Foodbuy’s three business verticals: hospitality and leisure, food service, and education.
Summers said, “We plan to maximize leveraging the ASM value proposition that features all the scale, technology, marketing, content and programming expertise of the world’s largest live entertainment company.”