Conference and Events Sales Manager - Utilita Arena, Newcastle
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Conference and Events Sales Manager - Utilita Arena, Newcastle


Conference and Events Sales Manager - Utilita Arena, Newcastle

As the world’s leading venue Management Company, ASM Global brings entertainment, excitement and opportunity to millions of people across the world.

Utilita Arena Newcastle is one of the most prestigious and important venues in the North East of England as the largest indoor entertainment and exhibition venue, on the iconic Newcastle River Tyne, with an 11000-capacity auditorium, 600 surface car park in the city centre of Newcastle, entertaining 500,000 visitors per year.


To develop and drive the C&E strategy and sales for Newcastle’s venues maximising new opportunities and generating opportunities for the current venue and beyond.

Increase revenue growth for ASM Global’s Newcastle venues by generating and delivering the sale of C&E. This will include the creation, management, delivery and fulfilment of C&E business strategy, sales pipelines, developing relationships within the community and nationally, coordinating with Operational Team to ensure positive delivery of the event.

Key accountabilities

  • To proactively secure new regional conference, meeting, dinner and exhibition events, as well as:
  • Account management of existing clients
  • Proactively deliver new business opportunities by identifying prospects in the regional conference and events market
  • Responsible for devising and implementing a Sales strategy to meet agreed targets
  • Assist with the setting of strategy and annual budgets for national and regional conference & events market
  • Monitoring and analysing the sales targets and implementing remedial actions
  • Identifying and targeting potential customers with a focus on securing meetings to discuss event requirements in more detail
  • Work proactively to retain and further develop relationships with a number of key accounts
  • Actively promoting the venue, conducting presentations, attending trade shows, client entertaining, networking and site visits
  • Ensuring that all sales are accurately contracted and invoiced, liaising with Finance to ensure receipt of payments
  • Attending face to face meetings with clients – some travel may be required
  • Awareness of trends and propose ideas to build the range and quality of C& E events
  • Maintain relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements
  • Prepare reports by collecting, analysing, and summarising information
  • Monitor the progress of sales enquiries and chase contracts to conclusion, ensuring that sales procedures are adhered to
  • Work collaboratively with Sales and Marketing teams on all market sector campaigns and promotions
  • Work with the National C&E team to ensure sales and events diary is maximised
  • Support the National C&E team to maximise enquiries and opportunities for the Newcastle Venues
  • Develop strong relationships with key stakeholders including NGI, The Baltic, The Sage Gateshead to maximise and support international opportunities
  • Proactively seeking out new business opportunities

Skills and experience

  • Knowledge of regional business community and economy along with national agency experience
  • Proven track record of sales in the Event industry
  • A strong background in the supervision, administration and organisation of conference and events
  • 3 Years’ experience in C&E sales with 1 yr. experience leading others
  • Excellent communication, interpersonal and organisational skills
  • Ability to create and manage excellent relationships at all levels
  • Proactive and positive approach to sales and target driven with experience creating and
  • managing budgets
  • Ability to work unsupervised and to use own initiative while working within a large company
  • structure
  • Attention to detail and follow-up skills with a strategic focus




How to Apply

Please download and complete the Employment Application Form and the Diversity Monitoring Form.

Submit your completed forms to: ensuring that you detail the role that you are applying for.

Please note incomplete applications will not be considered.

Conference and Events Sales Manager


Working Hours
37.5 hours per week

Utilita Arena, Newcastle

Closing Date

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